Gibson Players Take Centerstage In The Heart Of Nashville With Electrifying Performances At The 55th Annual ACM Awards


Gibson Partners With Luke Combs And Ford To Bring U.S. Veterans Healing Through Music With The "Proud To Honor" Campaign

For all Gibson Acoustics, visit: HERE. Watch Gibson Acoustic Guitars 2020, video: HERE.

NASHVILLE, TN - September 18, 2020 - Gibson guitar players took centerstage in the heart of Nashville at iconic venues throughout the city including the Grand Ole Opry House, the historic Ryman Auditorium and The Bluebird Café, for the 55th ACM Awards show.

Headquartered in the heart of downtown Nashville, the iconic, American-made instrument brand, Gibson has been creating, inspiring, and contributing to the 'share of sound' for 126 years. After more than a century, Gibson artists, players and fans continue to experience the #1 guitar brand rejuvenated. Gibson is played by the best and brightest artists, across generations and genres and has emerged as the most relevant, most played, and most loved guitar brand around the world.

"During such a challenging era, it's great to see the power of music cut through at the recent ACM Awards," says James 'JC' Curleigh, President and CEO of Gibson. "Nashville, Music City USA, is the perfect backdrop to showcase all of the amazing country musicians and we are very proud of our awesome Gibson and Epiphone artists, especially, Luke Combs and his support of Guitars4Vets with Gibson Gives."

In a nod to healing through the power of music, ACM Award-winner for "Album Of The Year" and "Male Artist Of the Year" Luke Combs, Gibson and Ford have teamed up to support U.S. veterans through Guitars4Vets &endash; which provides veterans with guitars of their own and a forum to learn how to play. In the clip, Luke Combs visits a group of veterans during a Guitars4Vets guitar lesson. Luke delivers a Ford pickup truck filled with customized Gibson G-45 Standard Acoustic guitars wrapped with the Ford "Proud to Honor" logo. The teaser and multiple commercials featuring the G-45 guitars donated by Gibson, debuted during the 2020 ACM Awards on CBS. To learn more about "Proud to Honor," go to: www.fordproudtohonor.com and donate directly to Guitars4Vets at: https://guitars4vets.org. Watch the new "Proud To Honor" clip with Luke Combs featuring Gibson guitars HERE.

L-R: Luke Combs Gibson J-200 Custom in White. Luke Combs performs on a Gibson G-45 Standard acoustic custom "Proud To Honor" guitar. Watch the new Luke Combs Ford "Proud To Honor" ad HERE.

Check out a handful of the superstar artists and Gibson guitar players below whose performances electrified the night and watch the full 2020 ACM Awards show on CBS All Access: HERE.

2020 ACM Award-winner for "Female Vocalist Of The Year," Maren Morris performs "To Hell & Back" on her Gibson LG-2 American Eagle at the Ryman Auditorium.

Making his debut at the ACM Awards, Jimmie Allen performs "Make Me Want To" on his Gibson Birdseye J-200 at The Bluebird Café.

2020 ACM Award-winner for "Best New Male Artist," Riley Green performs "I Wish Grandpa's Never Died" on his Gibson J-45 Standard at the Ryman Auditorium.

Eric Church performs "Stick That In Your Country Song" on his signature Eric Church Gibson Hummingbird Dark at the Grand Ole Opry on the 2020 ACM Awards.

For the first time in seven years, Taylor Swift returned to the ACM Awards and premiered the new single "betty" off her new album Folklore: HERE.

Taylor Swift performs "betty" on her Gibson J-180 in Ebony at the Grand Ole Opry for the 2020 ACM Awards.


ABOUT GIBSON

Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, MESA/Boogie, and the Gibson Pro Audio division, KRK Systems. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at Gibson.com and follow us on TwitterFacebook and Instagram.

For more information on Gibson, visit:

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For GIBSON and G2, Contact: Libby Coffey PRIME PR GROUP, INC O: + 1 626-676-4993 LCoffey@primeprgroup.com

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